A rewarding and enriching experience: meet your customers in person
Just arrived from Germany, I can only feel very satisfied, personally and professionally, as things came out for Mediwords in the most important medical industry exhibition event in Europe, Medica 2017.
I must confess my expectations and forecasts were not high,, so we initially decided to fly to Düsseldorf just to visit some of our long-time customers and some other contacts we knew, in anticipation, were there taking part in the event, just as visitors and/or exhibitor/speakers. Nothing compared with the final output we achieved!
I strongly believe there have been an awareness movement in this industry about the language factor and its key role for its business development and positioning within the different markets. So, apart from Kilgray, developers of MemoQ, a well-known CAT tool, there were also representatives of “big-fishes” from the translation world, several world-size agencies, generalist agencies. Mediwords special feature is that we only translate within medical and pharma industry, that’s out particularity.
All these movements significantly improve the visibility of the role translation plays in this industry with millionaire business volumes around the world and subject to strict standards and regulations, among which, language and translation needs are included and affecting the marketing and trading activities.
Of course, I can only express my sincere thanks to all my customers and contacts who were able to receive us among such an impressive workframe, an agitated and busy period with important visitors and no time to waste. We’ll be delighted to return to you such a lovely attention! Also, I’d like to point out that our intention was to visit as many companies as possible, should we have arranged more time, but time was limited and the number of exhibitors is greater each season, a big success for the organization!
- On 20/11/2017